Our community is about to gain a new oceanfront destination as Caesars Atlantic City prepares to open its first-ever beachfront amenity this Friday, June 19. The Caesars Beach Club represents a significant milestone for the resort, which has operated without direct beach access since opening its doors in 1979.
The new venue caps off a $200 million renovation project that has transformed the property over the past couple of years. For nearly five decades, guests at Caesars Atlantic City relied on the ocean-view rooftop pool deck for sunbathing, while independent vendors handled beach chair rentals on the sand. That's all changing with the debut of this sophisticated oceanfront retreat.
According to the casino's official website, the Caesars Beach Club is designed to bring "a new standard of resort-style luxury to the shoreline," drawing inspiration from iconic beachfront destinations that have shaped East Coast summers. The venue promises to blend curated music, elevated dining and cocktails, and attentive service in a setting crafted for both relaxation and celebration.
What can visitors expect? The Beach Club will offer sweeping Atlantic Ocean views paired with a lively open-air atmosphere. A full-service rooftop bar and deck will anchor the experience, complemented by live entertainment and an array of premium seating options. Guests can choose from chaise lounges, daybeds, relaxed lounge dining areas, and private VIP cabanas.
The culinary offerings showcase coastal classics with a fresh perspective. Menu highlights include Jersey dayboat scallops, lobster rolls, tuna steak sandwiches, grilled Margherita pizza, and caprese skewers—perfect fare for a day by the ocean.
Operating hours reflect the venue's dual personality. The Beach Club will welcome guests daily from 10 am to 9 pm, with extended hours until midnight on weekends. During daylight hours, it will serve as a laid-back escape from the casino floor, offering a relaxed setting to unwind in the sun. As evening approaches, the atmosphere shifts, with DJs bringing vibrant nighttime energy and an elevated social scene to the shoreline.
The new amenity arrives at a pivotal moment for the resort. Last year, Caesars Atlantic City recorded $203.8 million in gross gaming revenue and reported an operating profit of $31.2 million—placing it sixth out of nine Atlantic City casinos and last among the three properties operated by Caesars Entertainment in our region.
The casino resort is banking on the Beach Club to attract new visitors and strengthen its competitive position. This development comes just a month after Caesars Entertainment agreed to be acquired by billionaire Tilman Fertitta in a $17.6 billion deal, signaling significant changes ahead for the gaming giant and its local properties.
For longtime patrons who have watched Caesars Atlantic City evolve over the decades, Friday's opening represents more than just a new bar—it's the resort's first true embrace of its oceanfront location, finally offering the direct beach experience that has long been a hallmark of competing properties along the shore.
About the Author
Karen Johnson
With over 30 years of news experience in major markets like Los Angeles, Denver, and Columbus, Karen now covers our area for South Jersey NewsBeat. She also brings her articulate and conversational news delivery to WOND radio listeners every weekday. Her background includes work with the NBC Radio Network, and she thrives in fast-paced news environments.
